Keys to Staging a Home to Sell

• Pricing the House Right – working with your trusted Real Estate Agent
  

• A Perfectly Targeted Audience – Most buyers who come to your house are good prospects: they are actively shopping for the product you are selling and you’re house probably already meets their general criteria.

• A Captive Audience – The buyer is in your house and will probably spend up to an hour studying it

• An Opportunity to Make Multiple Impressions – Each room gives the perfect opportunity to make dozens of “first” impressions. With each detail  move the buyer from looking at your house to evaluating whether it could be HOME.

• Homes are Purchased Based on Emotions…Love at First Sight

• Only if buyers “feel” as if your house could be home can they determine if it will be – depersonalize the space and create “emotional connection points” to actively engage a buyer’s mind to imagine how life can be in the house.

• Within fifteen seconds buyers develop an attitude toward your house that is reinforced by everything else they encounter –  make those fifteen seconds and first impressions positive!

• When a house feels as if it could be home, buyers will intuitively reprioritize their list –  accentuate the positive and downplay the negatives in each room.  Create balance, warmth and cohesion by using easy decorating tricks of the trade.

• Buyers Will “Profile” the Sellers In their Buying Decisions…

• Neat and organized sellers take care of a home and vice versa – unclutter and clean those areas buyers use to profile “neatness”.

• Nationwide, the typical homebuyer household consists of a married couple aged 36 with a household income of $71,300 – We will target these people in our style and décor so our “profile” fits.

• Buyers will view your personal things, impersonally

• If you can’t see objectively, you can’t package effectively – put on “Buyer’s Eyes” in each room of your house